Décathlon expands to Burlington mall, plans more Canadian stores


French sporting goods retailer Décathlon will open its second Ontario store in the lower level of a former Sears at the Mapleview shopping centre in Burlington in the fall of 2020.

Décathlon opened its first Ontario store at 1055 St. Laurent Blvd. in Ottawa in September and will take over nearly 54,800 square feet at Mapleview. The Sears store at the mall closed in early 2018.

“We view the space formerly occupied by Sears as an opportunity to expand our store variety mix and better cater to our discerning shoppers,” Mapleview general manager Rita Donnelly told RENX. “We are in conversations with different brands at the moment.”

Décathlon creates its own sports products and sells them online and in its stores. It has three existing retail outlets in Quebec. A fourth will open soon at the Ivanhoé Cambridge-owned Montreal Eaton Centre.

“Décathlon’s unique experiential customer focus and distinctive retail offering, which emphasizes a modern and personalized shopping experience, is the right fit for Mapleview,”said Donnelly.

“The centre is all about working with its retailers to improve the customer journey and experience at every touch point.”

Mapleview owner Ivanhoé Cambridge has established a strong relationship with Décathlon since its arrival in Canada last year.

Décathlon will also open a 23,080-square-foot location in a space formerly occupied by a Target store at the Ivanhoé Cambridge-owned Mic Mac Mall in suburban Halifax next fall.

Décathlon will be part of a $55-million mall redevelopment that includes upgrades to common areas, store expansions and the arrival of several other new retailers.

Décathlon is expected to expand into the Greater Toronto Area, Vancouver, Calgary and other Canadian markets in the future.